LCTV Magic

LCTV Magic
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Saturday, September 7, 2013

High School Broadcast Journalism -

High School Broadcast Journalism -

Audio vs. Video Podcasting Pt 1 | Will Video Replace Audio?


Audio vs. Video Podcasting Pt 1 | Will Video Replace Audio?

January 17, 2007 by Jason
A little while back I was chatting with an audio podcaster. He was excited because he would soon be “upgrading” to video podcasting. I asked about the reason for the change. The answer was: “Because it’s the future.” I didn’t find that to be the best reason for a change.
There’s no doubt that web video has rapidly gained popularity over the past year, especially with the advent of the iPod with video and the hype behind You Tube. The consumption of online and portable video will only continue to grow. But will video replace audio?
The answer is NO. Audio and video both have their advantages and disadvantages. I advise against adopting video just because it seems “in vogue.”
A report from Nielsen Media Research at the end of 2006 showed that only 2.2% of files played by Video iPod users on either iTunes or the device itself were videos. When measured by time spent consuming content, video still only made up 11% of the content consumed by Video iPod users. I’d venture to say these numbers are lower than Apple or video content producers expected.
Again, I’m not trying to advocate one format over another. It’s just important to be aware of the realities of audio and video consumption. It’s also important to consider the right criteria when choosing which format to use.
In my next post, I’ll take a look at the advantages and disadvantages of each format and present some important things to consider when choosing which to use yourself.

http://jasonvanorden.com/audio-vs-video-podcasting-pt1